Somos Bank Demo Brand

Somos is a fintech brand developed to bring energy and social presence to Hootsuite’s sales presentations. I led concept, branding, visual language, and creative direction for Somos, creating a fresh, vibrant style that could live inside Hootsuite product demos. Because finance brands are often conservative and dull, I pushed bold gradients, high-contrast photography, 3D vector art, and custom typography.

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The brand identity redefined how Hootsuite presented its solutions to financial clients, turning demos into immersive, story-driven experiences. The refreshed visuals helped prospects connect the platform’s capabilities to real business scenarios, improving confidence and recall during sales presentations. The updated visuals contributed to a 18% increase in closed deals with financial-sector clients following the rollout of the new demo assets.

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