Hootsuite
Amplify

Amplify is Hootsuite’s employee advocacy product, I led a full rebrand which included refreshed visuals and new sales-enablement assets. I centered the visual update on modern typographic treatments, refined color systems, and graphic elements that balanced professionalism with approachability. My goal was to make the product visually compelling while remaining trusted in the B2B SaaS space. In parallel, I designed sales materials—one-pagers, slide decks, social snippets—that aligned tightly with the new visual identity and supported buyer journeys.