Hootsuite
Product Imagery

Hootsuite’s product visuals had grown inconsistent across marketing and platform pages, reducing clarity and visual impact. I spearheaded a complete redesign of the product imagery and supporting visual system to create a cohesive, modern look that highlighted key interface elements and improved usability. The new assets focused on clean composition, scalable vector graphics, and an adaptable layout structure built for motion and social applications. This system unified the brand experience and gave both marketing and web teams a flexible toolkit for future launches.

hsproblem.jpg
3245454.png
websites.jpg
product1.png
product2.png

The redesign delivered measurable improvements across all performance indicators. Total conversion lift reached +82%, trial conversion lift improved by +92%, MQL conversion lift went up +78%, and trial CTA clicks increased +41%. These results confirmed that the updated product visuals and page design drove stronger engagement, clearer product understanding, and higher-quality leads across channels.

Previous

Somos Bank Demo Brand
Next

Narrativ