Social Media Trends 2026

The Social Media Trends 2026 report became the launch point for a refreshed brand system at Hootsuite. I led the brand design from concepting to production, to make our data feel human, confident, and unmistakably ours. The visual language connects trends to real people through bold typography, a flexible typography system, aspirational AI-gen portraits of modern marketing strategists, and subtle graphical cues. Designed for enterprise audiences, the work signals authority and clarity, while keeping the brand adaptable across every touchpoint and future release.

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The campaign launch delivered strong early results across awareness, demand, and enterprise engagement in the first two weeks. The report generated 42,000 downloads and drove 6,800 net new leads. Enterprise accounts represented 38% of total downloads. Average time on page reached 5 minutes and 54 seconds. Email click-through rate increased 145% versus the previous year. The campaign influenced $1.2M in qualified pipeline and secured coverage across 14 industry and marketing publications, reinforcing the report as a high-impact authority asset for Hootsuite.

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